Most "big box" retailers regularly move products from one aisle to another. Jordana is a travel agent. Hospitals, schools,and religious organizations are examples of ____________ buyers. interpersonal. Marketers fear negative word of mouth because when consumers are dissatisfied, they, 68. Perceived benefits versus perceived costs of search, Thanh has to decide which college to attend. Chris is gathering information about the general economic environment in Nepal. Marketers are particularly interested in postpurchase behavior because Sally is in the new marketing department of a mid-sized lawn and garden company. the market value of goods and services produced in a country in a year. All of these statements are true about web portals. The Post-purchase behavior refers to the actions and reactions of a customer after they have purchased a product or service. Yes; the sales rep might learn about a new opportunity in the need recognition stage. Last semester, Henri bought his textbooks over the Internet and saved a considerable amount of money. Marketers sometimes use Hofstedes cultural dimensions to design marketing campaigns. True B. A) involves both compensatory and noncompensatory consumers.B) offers insights into information search methods.C) avoids situational conflicts.D) involves actual rather than potential customers.E) all of these. He offers them tastes of anything special he is cooking that day, and has a database with their birthdays, offering regulars a free meal on their birthday. Which country has a large literate population which has helped it move up to become the world's seventh largest economy? China is now the second-largest economy and the third-largest market for U.S. exports. 75. Marketers are particularly interested in postpurchase behavior because it: A. involves both compensatory and noncompensatory consumers. A strategic alliance is a relationship in which two firms collaborate on a business opportunity, but do not invest in each other. Specifications for connecting the device to the car. When a business buyer decides to change specifications such as quality or options associated with products purchased in the past, the buyer is engaged in a(n) __________ situation. He will look for information about the general economic environment, population size and growth rate, and. Ford Motor Company decided to sell the Fiesta around the globe. It includes customers satisfaction with the purchase, their likelihood of making repeat purchases, and their willingness to recommend the product to others. Variations in the product design country by country, with the same basic promotional campaign used in all countries. Bob recently, asked for George's cell phone number, but George said, he didn't own a cell phone. visit customers after they have moved into their home.E. The North American Free Trade Agreement represents the highest level of integration among the various international trade agreements. provide the proper cleaning fluid to use on the cabinets. Darrell knows satisfied customers will create word of mouth referrals for him. B. Setting high customer expectations is a good strategy that will help to avoid customer dissatisfaction in the long run. Frazier is out of milk and bread and needs to decide what is for dinner. by building brand awareness among potential customers. reduce the number of products and services open to purchase on internet portal sites. 62. What role does Pedro play in the buying center? most governments have rules against targeting consumers. Growth has been relatively equal for both developed and less developed nations. 78. with low individualism symbolism when confronted with a time oriented culture. promises and assurances to clients.E. entrees, and desserts not listed on their standard menu. _____ is an entry point that is commonly used to find specific sites. The Marketers are particularly interested in post-purchase behavior because it directly affects the long-term success of their product. Economicmeasures like GDP and GNI do not fully account for a country's economic healthbecause they only measure: There are approximately 1 billion people living in India. As manager of a local donut shop, Arnie greets his regular customers by name and often begins making their order when he sees them drive into the parking lot. treat all members of the buying center as equally important. decreasing competition for intellectual capital. Which of the following corresponds most closely to this aspect of the decision process? Logically, Kelly's next step in the consumer decision process would be to: A key to successful marketing is determining how to meet the correct balance of __________ needs that best appeals to the firm's target markets. consumers in developing countries have very specific preferences. Should an office supplies sales rep stay in close touch with his/her current customers, and why or why not? Most B2B buying situations can be categorized as new buys, modified rebuys, and. Which of the following is an example of a government buyer? Franks Pizza oven is broken and Frank will need to buy a replacement. attitudes shift consumers from limited to extended problem solving situations. Brands can be extremely valuable domestically, but challenging internationally. whether targeting consumers or resellers, marketers need to focus on. These daily specials primarily provide the new product, When a firm sets its pricing strategy based on how it can, add value to its products or services it has embraced, When the floor rusted through on her old car, Kelly knew, she had a problem. They are Asian countries experiencing explosive population growth. Resellers differ from producers in that resellers significantly alter the form of goods they sell. Bids for supplying the required components or parts. The fact that Mercedes-Benz is known by three Chinese names in Asiapeng zee in Cantonese for Hong Kong, peng chi in Mandarin for Taiwan, and ben chi in Mandarin for mainland Chinaillustrates the importance of developing different _____ for global markets. Franchising is the riskiest way to enter a foreign market. If a small business wants to take the least risky strategy to enter its first foreign market, it would choose which of the following global entry strategies? A small business decides to upgrade its aging phone system. Generally, firms entering foreign markets begin with. Negative attitudes are typically difficult for marketers to change because. This requirement is designed to. shopping. Fordham Hardware is known for its consensus buying center culture. Which of these trade agreements represents the highest level of integration among participating nations? 76. Marketing Unit 2 Flashcards | Quizlet If you visit a Kentucky Fried Chicken restaurant in China, along with KFC's regular menu items, you will find congee, a rice porridge that can feature pork, pickles, mushrooms, and preserved egg, on the menu. the middle class in India will continue to shrink as the rich get richer and the poor get poorer. Suppose that Volkswagen is preparing an RFP for a hands-free phone connection for a new car model. situational. B) offers insights into information search methods. business. As part of efforts to stimulate economic development in Africa, the Gates Foundation announced that it would provide cellular phones to farmer cooperatives. Course Hero is not sponsored or endorsed by any college or university. They have financial resources, want to control business operations, and have had considerable success marketing to Hispanics in the United States. Joanna lives according to her own rules, unconcerned about designer labels, brand names, and luxury items. require business sellers to be consistent in their marketing mixes. This is an example of which global product strategy? Phil is most likely selling to a firm in what kind of buying situation? Jordana is buying a laptop computer to take on trips. CA Technologies, a firm providing software and services to information technology departments, maintains a corporate blog. Where Caroline grew up, everyone knew everyone else, no one locked the doors on their house, and a persons word could be trusted. suggest that B2B sellers should develop one marketing mix to use for all situations. by a committee after considerable deliberation. distribution is more heavily regulated in developing countries. Paula is concerned with __________. Chapter 5 Flashcards | Chegg.com _____ includes both the market value of the goods and services produced by country in a particular year plus the net income earned from investments abroad. In order to maximize potential, segments and target markets can and should be defined by more than just geography. Situational factors sometimes override psychological and social factors in the consumer decision process. After a vendor is chosen, Reginald will handle the paperwork and send out the purchase order. In this situation, Walmart buyers are engaged in a(n) __________ situation. Brad is trying to avoid __________ business blunders. In group B_1 B1, 80% study more than 25 hours per week, and in group B_2 B2, 40% study more than 25 hours per week. Marketers particularly interested in postpurchase behavior because it: A. involves both compensatory : 1346586. Many teenagers, both male and female, have clothes they purchased in the past that, they "would not be caught dead in" today. involves actual rather than potential customers . Global population growth is equally dispersed among nations. Setting unrealistically high consumer expectation often leads to: Ralph, an accident and injury attorney, knows he wants satisfied customers but does not want to create unrealistic expectations. Which of the following details is/are included in the order specification stage of the B2B buying process? After need recognition and product specification, many firms using the B2B buying process. information search decision rule self-actualization post-purchase limited problem solving. C) paperclip Which of the various factors affecting the consumer decision process are humorous ads like the Bud Light ads most likely to be attempting to influence? postpurchase harmony.D. He offers them tastes of anything special he is cooking that day, and has a database with their birthdays, offering regulars a free meal on their birthday. Refer to Figure 4-8. NCD company wants to expand into the Mexican market. External agencies and government bodies publish safety ratings for cars to help consumers alleviate _____ risk. Jorge decides on a strategy of setting low expectations for his performance in the debate, telling reporters "Don't mis-underestimate me." From Frank, Kim learns which professors have left the university or are newly arrived. they must go through many different types of distribution channels. John thinks the east side has a lot of crime, poor schools, and would be a poor choice of location to own a home and raise a family. reduce the number of products and services open to purchase on internet portal sites.C. Marketers are particularly interested in postpurchase behavior because it: involves both compensatory and noncompensatory consumers. The Post-purchase behavior refers to the actions and reactions of a customer after they have purchased a product or service. In both new buy and straight rebuy situations, all members of a buying center will be intensely involved in the purchasing decision. For, McDonald's, the Golden Arches reduce marketing costs, because people (including young children), Many home design businesses volunteer to provide their, latest products for tours-of-homes fundraisers because, they know their new products will benefit from, A product is __________ that can be offered through a, Sharon knew that her established customers liked her, product much better than her competitor's. Which of the following best describes a situation where your new car stalls in the middle of a busy intersection? promote products more frequently in traditional media. Marketing 3310 - Ch. 6 Flashcards | Quizlet assist them in their internal information search. In a(n) _____ buying center, there may be many participants, but one person makes the decision alone. To determine the market potential for its particular product or service, a firm should use. A purchase decision which typically involves (at most) a moderate amount of effort and time is called, Kerry was in her grocery store and saw a display for a new organic yogurt. corporate strategies designed to maximize profits. With a median age of 61, India has one of the oldest populations in the world. consistent with underlying cultural values in a country. prefer to avoid doing extended problem solving. avoids situational conflicts. The B2B buying process tends to be more formal than B2C buying. The buying center for USF Corporation is in the process of discussing price, quality, and delivery schedules with potential suppliers. These make up her __________ set. Customer service therefore, would be considered a _____ for her in evaluating sporting good stores. Only about 200 million of these people earn more than the equivalent of $1,000 per year. Which of the following is one of the global entry strategies? Sharon was considering. is working on the first marketing plan the firm has ever used. A) globe The Wall Street Journal provides a set of guidelines each year for purchasing a laptop computer. All Rights Reserved. This is an especially critical time for marketers, as their customers are dealing with. Which of the following social factors explain this type of influence? D) owly. Arnie knows habitual purchasers with strong store loyalty are great customers. Globalization refers to the process by which goods, services, capital, people, and ideas. When consumers are engaged in the consumer decision process, the specific brands or stores they can readily recall in a product category are referred to as their _____ set. The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers' decisions. Frazier will likely engage in limited problem solving. Marketers are particularly interested in _____ behavior because it entails actual rather than potential customers. to contribute to the theoretical knowledge in those disciplines. Ricks company faces __________ demand. China drastically restricts the goods it allows U.S. companies to export to China. countries with high purchasing power today may not continue to show the same growth in the future. Less-developed countries like Switzerland and Britain are experiencing rapid population growth. carefully demonstrate the software to his customer's staff. She will be engaged in, Postpurchase cognitive dissonance is especially likely for products that are. There are 3 possible postpurchase outcomes: Customer satisfaction o Marketers can take several steps to Work with our consultant to learn what to alter. Marketers frequently design customer relationship management programs to, 67. They also put personal care products in the pharmacy area, many aisles away from the grocery products. involves actual rather than potential customers. information search decision rule - 91307 darrell9173 darrell9173 03/11/2018 This requirement is used to keep suppliers "on their toes.". it involves both actual and potential customers. When Catherine was considering different brands of jeans to buy, she limited the choices to threeshe would actually consider purchasing. By understanding the post-purchase behavior, the marketers can identify areas where they can improve their product to increase customer satisfaction. Which of the following would be an example of glocalization of the Fiesta? The most widely used metric used to gauge the size and market potential of an economy is _____ , which is defined as the market value of the goods and services produced by a country in a year. Satisfied customers, whom marketers hope to create, become loyal, purchase again, and spread positive word of mouth, so they are quite important. issue a request for proposals from invited suppliers. The RFP process is used by buyers to allow customer input into value creation. Marketers often use principles and theories from sociology and psychology to better understand consumers actions and. The guidelines include recommendations for hard disk capacity, memory size, battery life, and several other attributes. central mediator of postpurchase behavior, linking pre-choice product beliefs to postchoice cognitive structure, consumer communications, and repurchase behavior (Bearden and Teel 1983; LaBarbera and Mazursky 1983; Oliver 1980). They are the four countries known for the highest levels of bribery in business and government. This is an example of using a. purchase uncertaintyE. The University will purchase new computers during the summer to update its computer labs. He ultimately will determine whether to buy, what to buy, how to buy, or where to buy. The Russian population is poorly educated. His employees have learned that there isnt much point in making purchase recommendations for new equipment, because Bob is going to choose whatever he thinks is best regardless of their views. Marketers frequently design customer relationship management programs to. Marketers are particularly interested in postpurchase behavior because it:_______. The same product design and features, and the same basic promotional campaign, used in all countries. Consumers consider universal, retrieval, and evoked sets during which stage of the consumer decision process? If Suzy purchases the basket in country A and her friend purchases in country B for the same price this is an example of which of the following metrics? Chinas standard of living has dropped over the past 30 years. To attract and maintain habitual purchasers, marketers spend considerable effort. These three brands make up her _____ set. Of the five types of risk associated with purchase decisions, which one involves the perceived danger inherent in a poorly performing product or service? Which of the BRIC countries has the highest illiteracy rate? The skydiving team's buying center has a(n) __________ organizational culture. Our Experts can answer your tough homework and study questions. Raycom Construction needs heavy-duty equipment to install a new pipeline in northern Alaska. The same product design and features in all countries, with variations in the promotional campaigns country by country. entails actual rather than potential customers. E. provides insights on the information search process. 79. Paula has developed a successful business selling appliances to homebuilders. According to the Elaboration Likelihood Model, which of the following variables determines whether limited or extended problem solving will operate in a particular purchase decision? There are many possible cars to choose from, but she is focused on a few she would actually consider buying. D. involves actual rather than potential customers. Suppose that Volkswagen is preparing an RFP for a hands-free phone connection for a new car model. 72. decision heuristics. Angela considered all sporting goods stores to be roughly equivalent in most ways, however, she considered LL Bean to have an exceptional level of customer service. Postpurchase cognitive dissonance is especially likely for products that are, 66. $22 71. Marketers are particularly interested in postpurchase behavior need recognition.E. When Glen is thirsty, he always buys a Coke. The vast majority of products and services are likely to satisfy, According to the consumer decision process, after consumers recognize the need for a product, they then engage in. Autocratic buying centers are characterized by. 77. James is probably concerned with __________ risk. Brands can be extremely valuable domestically, but international use can be challenging. a consumers performance risk is minimized. 74. B) image In this situation, these three attributes are called. decision support heuristics. Some websites provide allow consumers to shop while getting opinions from online friends. A. social B. financial C. performance D. psychological E. physiological, Zappos online shoe and clothing store has a unique way of dealing with abandoned shopping carts. Most Indian citizens shop in large retail outlets. Sales of electric components manufactured by Ricks company depend on sales of new cars. What is the overinvolvement ratio for high study levels in . always include his firm in their universal set. A) globe Alternative evaluation often occurs while the consumer is engaged which step of the consumer purchase process. the outcome of the alternative evaluation process. a consumer recognizes an unsatisfied need. Offering 2-for-1 coupons is effectively the same as offering customers coffee at half price? Derek bought a pickup truck to transport his equipment to fishing tournaments that he's going to attend. achieve standardized pricing across affected industries. when consumers decide to make their purchases. According to purchasing power parity theory, if __________ is/are in equilibrium, products will cost the same in each country. 72. an indicator of the quality of life in a country. Brenda wants a new car that will be dependable transportation and look good. With its estimated outlay of $600 billion dollars for fiscal year 2011, the Pentagon represents which type of B2B organization? Laura has a nearly new economy car, but she wants a Ford Mustang because she thinks it would be exciting to own one. The fact that a family would spend a lot more time researching the market before making a home purchase than it would in the decision to purchase an inexpensive dollhouse for the youngest member of household can best be explained which of the following concepts? Solved Marketers are particularly interested in postpurchase - Chegg Darrell sells custom cabinets for upscale residential homes. Many of the best-known American retailers, like Starbucks and McDonalds, have expanded globally using, Cory is working on a global marketing assessment team looking out well into the future to help determine the most attractive market areas around the world. Verified Answer for the question: [Solved] Marketers are particularly interested in postpurchase behavior because it: A) involves both compensatory and noncompensatory consumers. Sometimes consumers have second thoughts after buying goods that might be expensive, infrequently purchased, not meet performance expectations or are associated with a high level of risk. When they occasionally see those clothes hanging in the back of their closet, these teenagers probably feel:A.cognitive referral.B. Phil put down the phone and told Alice, "I just love that customer. Andrea and Karl got married a year ago and are ready to move out of their apartment and into a new home. Russia lags behind most European countries in use of the Internet. Geert Hofstedes cultural dimensions concept focuses on five dimensions of __________ in a country. Pedro Bechara, manager of the lab, is asked for a recommendation, and he suggests buying Macintosh computers instead of Windows PCs. They have suffered more than most other countries in the recent recession. Course Hero is not sponsored or endorsed by any college or university. Which component of Alexs attitude toward autism research does this represent? This E-mail is already registered as a Premium Member with us. Marketing - Exam 2 - Subjecto.com adhering to the UN Convention on Naming Rights. Marketing to more rural populations is more costly than reaching urban areas. Andr was afraid his new condominium would look shabby to his future in-laws, so he had it painted just before their visit. B Marketers are particularly interested in postpurchase behavior because it. C. $27 D) involves actual rather than potential customers. The architect probably serves as a gatekeeper in the buying center. The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers decisions. Jennifers spending decisions are heavily influenced by her family, her peers, and her religious education. Marketers are particularly interested in postpurchase behavior because it A. involves both compensatory and noncompensatory consumers. encourage the bidders to offer their best deals. Which of the following needs pertains to the performance of a product or service? They can save companies money and reduce paperwork. consumers attitudes are derived from unchanging decision rules. Global expansion often begins when a firm receives an order for its product from another country. T/F A hotel is made up of several businesses, also known as revenue or cost centers. to develop basic strategies for dealing with their behavior. I got another big order, and they just keep on coming." Firms attempt to respond quickly to complaints, hoping to. Sandy thinks the east side of her city is a great area to own a home and raise a family. No; the sales rep should be looking for new customers instead. C. $27 Henri will engage in a(n) __________ process. Portals are strictly for buying and selling tangible products. Daniel knows satisfied customers will come back for software updates as the products and customer base changes. Apple has nurtured this __________ component of their customers attitudes. A. Reginald greets and chats with his regular customers every morning when they come in for coffee. Because they do so much driving while visiting doctors offices and hospitals, pharmaceutical sales representatives are often given company cars to drive. The individual who controls the flow of information or access to important decision makers serves as the _____ in the buying center. Global segmentation, targeting, and positioning (STP) is more complicated than local STP because. You can get your paper edited to read like this. The Northwoods University IT department is planning to buy additional computers for the computer lab. consumers may view their roles differently in different countries.
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