#MetGala. In late December 2020, Sehun joined the Dior family. The proof is in his journey from being a successful athlete to musician, and more. In 2021, Astro's Cha Eunwoo was appointed as the brand ambassador for Burberry. } He was part of their Aria campaign and recently also released a KAI x Gucci collection which was inspired by his love for teddy bears. Fun fact, the show Jackson Wang performed for Fendi and joined the brand as an ambassador officially was the first and only time Karl Lagerfeld participated in a menswear collection for Fendi. Be the first one to comment on this story. Don't play like. Ami, which established in Paris in 2011, was created as an ode to the city, inspired by its inhabitants and attitudes. And now, Louis Vuitton named Jackson Wang as the new ambassador of the luxury fashion house. Theres a lot of prep, but Im excited, Wang told WWD before the show. JACKSON WANG : Appointed as Braun's new spokesperson Ami, which translates to Friend in French, takes a more intimate approach to design, giving a complete, but realistic sartorial collection that straddles the line between casual and chic, making her another k-pop topping fashion in 2023. }); Sign up for WWD news straight to your inbox every day. louisvuitton and jacksonwang852g7 52.6M followers louisvuitton The impact was immediate: according to the brand's third-quarter financial report that year, profits exceeded market expectations, primarily due to the brand's outstanding performance in the Chinese market, with sales increasing by more than 70 per cent year-on-year. 15, StarPlay conducted a poll, titled "Which idol is loved by luxury brands?". His multi-cultural life experience represents new generations in Asia. Her fanbase in South Korea is huge, and she usually tops the charts whenever she releases new music. @beatsbydre @JacksonWang852 #JacksonWangxBeatsGlobal pic.twitter.com/SXdZoFuZRg, that's our king @JacksonWang852! From Teens to Stars: Where is EXO Sehun's Close Friend Da Eun Now After Drifting Apart Cause of Jealous Fans? Got7's Jackson Wang just launched streetwear brand Team Wang Design document.querySelector("#google_image_div").addEventListener('click',function(){ Here is a list of K-pop stars who have fronted high-end fashion brands. From Louis Vuitton namingBTS as its global brand ambassador to fan-favourite girl-group Blackpink collaborating with legendary brands like Bvlgari and Dior, Korean idols are on their way to global supremacy, and fashion is no exception. }); : Courtesy of Fendi. Change), You are commenting using your Facebook account. Gucci tapped Chinese singer and actor Luhan (former member of K-pop group EXO) as its brand ambassador last year. Attending the Dior Men winter 2023/2024 show at Paris Fashion Week. Ever. Givenchy is pleased to announce the appointment of @Realtaeyang as 2023 global ambassador. And the latest feather in his cap is becoming global ambassador for Beats by Dre.READ MORE'The Devil Judge': Air time, how to watch and trailer of tvN dystopian K-dramaGOT7's Yugyeoms solo album 'Point Of View: U': Full tracklist ft Jay Park and GRAY, fans say hes in love, While fans were waiting to see what the rapper/singer-songwriter would do next, he dropped the news suddenly on July 2. BLACKPINK's Jennie became the house ambassador for Chanel in March 2021. Gucci posted a photo of the singer on the red carpet, wearing a stunning green gown created by the brand. Get all the top news stories and alerts straight to your inbox. For more K-Pop news and updates, always keep your tabs open here on KpopStarz. Receiving impressive sales, the album received awards at the NetEase Cloud Music 2019 Music List. } He is the founder and creative director of TEAM WANG design, a luxury streetwear label. 01 May 2023 18:10:08 In June 2020, Tiffany appointed Gen Z star Jackson Yee as its China ambassador. With the number of brand deals Jackson has secured, it is no surprise that he was at the top of the list. From Louis Vuitton naming. ga('ads.send', { In 2020, BLACKPINK's Ros was named as the global ambassador for Yves Saint Laurent - their first in 59 years. Listen to " LMLY " by JACKSON WANG: Journalist: Catherine Translator: Catherine eventCategory: event.slot.getSlotElementId(), Unimatic's latest limited edition combines military-inspired design with MIL-SPEC certified drop protection and might just be the brand's most wearable watch yet. Each one of them comes from a different artistic background, ranging from cinema to television to music. Member Jackson Wang too has been scaling new heights as a solo entity.Even though Jackson is moving between China, Hong Kong and South Korea and expanding his brand, Team Wang, the GOT7 member is very much booked, releasing music and being the spokesperson for huge brands. With the Chinese market being the only major economy to experience positive growth last year amidst a pandemic, no less (thank revenge spending for that) it makes sense why luxury brands are looking to work with names and faces that could drive sales further. His 2019 album Mirrors was named most popular album of the year by NetEase Cloud. K-pop superstar BTS has been wooed by many luxury brands. Auctions A Unique Platinum Rolex Yacht-Master Is Coming Up For Sale. Subscribe to our newsletter to get the latest updates. Wang has held a series of live broadcasts across his social media accounts, including Instagram, Twitter, TikTok, and Weibo, to promote his upcoming albumMAGIC MAN.During the livestream, Wang was autographing posters for fans and decided to hold a live broadcast via Instagram to kill time. Heres How You Can Get A Met Gala 2023 Invitation! After being chosen the new face of the Parisian fashion house, Yves Saint Laurent, in 2020, the pop star didnt stop there. On Friday 10, September 2021, Braun announced on Weibo JACKSON WANG 's appointement as their new spokesperson. Theres nothing like a boundary-pushing fashion face to embody todays modern, independent woman. However, the third-gen group assured fans that they would always be there for them by releasing the self-produced track Encore, which went on to break records. Today, it would seem that if a luxury brand didn't have an ambassador from one of these two countries, they are either outdated or missing out big time. document.querySelector("#ads").addEventListener('click',function(){ With Karina's rising popularity, fans are expecting the idol to bag more luxury brand deals as her popularity increases. A post shared by Jackson Wang (@jacksonwang852g7), Jackson has also partnered up with Italian luxury fashion brand Armani for their fragrance Armani Eau de Parfum "Si Passione.". Chosun Biz has stated that every luxury brand expresses their interest in bagging BTS as brand ambassadors, but until 2021, BTS had chosen not to accept any sponsorship: Louis Vuitton managed to do the unthinkable and brought in BTS as their house ambassadors in 2021. }); 2023 Fairchild Publishing, LLC. Founded by none other than rap legend Dr Dre, Beats by Dre is one of the leading companies of audio products under Apple. The news received more than 160 million views on Weibo. window.googletag.pubads().addEventListener('slotOnload', function(event) { With the new ambassadors on board, the new Pasha Launches today in China, and worldwide on September 4. ", In 2019, Rami Malek took home the Academy Award for his performance in Bohemian Rhapsody, in which he embodied the character of Freddie Mercury. Recently, Wang also confirmed his return to Coachella this April. The Maison is pleased to announce that the world-renowned singer will be joining as new house ambassador, Louis Vuitton announced in an official Instagram post. At the same time, China has a mature e-commerce infrastructure that allows it to cater to the on-demand online purchases of consumers, especially when retail stores were forced to close. Among these feelings, passion is one of the strongest and Jackson Wang is the perfect embodiment of such passion. }); The K-pop music industry has recently come into prominence, especially because of stalwarts like BTS. Jackson Wang made his Met Gala 2023 debut in a . 10 K-pop idols who are luxury brand ambassadors: BTS, BLACKPINK, and more He is the founder and creative director of the luxury streetwear label. Happy to join the LOral Paris Men Expert family. She has also been the brand ambassador for Chaumet since 2019. GOT7's Jackson Wang becomes Beats by Dre's global ambassador, fans hail This begs the question: what is driving the shift? His artistic collaboration with Fendi is absolutely one of a kind since he is one of the most intriguing Korean artists to emerge from China. Jackson Yee () The veteran actress has also been the face of Chaumet and Sulwhasoo since 2018. Jackson, one of the trendiest idols, serves as the global ambassador for a number of renowned luxury brands, including Cartier, Fendi, and Armani Beauty. He is the founder and creative director of the luxury streetwear label TEAM WANG design. MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media. window.googletag.pubads().addEventListener('impressionViewable', function(event) { hitType: 'event', * CHIBI JACKY on Twitter: "RT @schiaparxlli: Jackson Wang was a Copyright 2023 KpopStarz.com. Jackson Wang - Forbes Jackson Wang wears the classic Ray-Ban Aviator. }) window.adsContainer = {"positionAfterTitle":{"code":"Article_Desktop_300x250_Middle5_Rel_Newrev","isOrganicUserAd":true,"max_width":336,"max_height":280},"position2":{"code":"Article_Desktop_300x250_After_Title_Rel_Newrev","max_width":336,"max_height":280},"position3":{"code":"Article_Desktop_300x250_Below_Next_Rel_Newrev","max_width":300,"max_height":250},"position4":{"code":"Article_Desktop_300x250_Middle_Rel_Newrev","max_width":300,"max_height":250},"position5":{"code":"Article_Desktop_300x250_Middle1_Rel_Newrev","max_width":300,"max_height":250},"position6":{"code":"Article_Desktop_300x250_Middle2_Rel_Newrev","max_width":336,"max_height":280},"position7":{"code":"Article_Desktop_300x250_Middle3_Rel_Newrev","max_width":300,"max_height":250},"position8":{"code":"Article_Desktop_300x250_Middle4_Rel_Newrev","max_width":300,"max_height":250},"position9":{"code":"Article_Desktop_300x250_Middle5_Rel_Newrev","max_width":336,"max_height":280},"position10":{"code":"Article_Desktop_300x250_Middle6_Rel_Newrev","max_width":336,"max_height":280},"position11":{"code":"Article_Desktop_300x250_Middle7_Rel_Newrev","max_width":336,"max_height":280},"position12":{"code":"Article_Desktop_300x250_Middle8_Rel_Newrev","max_width":336,"max_height":280},"position13":{"code":"Article_Desktop_300x250_Middle9_Rel_Newrev","max_width":336,"max_height":280},"position14":{"code":"Article_Desktop_300x250_Middle10_Rel_Newrev","max_width":336,"max_height":280},"position15":{"code":"Article_Desktop_300x250_Middle11_Rel_Newrev","max_width":336,"max_height":280},"position16":{"code":"Article_Desktop_300x250_Middle12_Rel_Newrev","max_width":336,"max_height":280},"positionTop":{"code":"Article_Desktop_970x250_Header_Rel","isOrganicUserAd":false,"max_width":970,"max_height":250},"positionBottom":{"code":"Article_Desktop_Sidebar_Bottom_Rel_Newrev","isOrganicUserAd":true,"max_width":300,"max_height":600},"positionBottomRight":{"code":"Article_Desktop_300x250_After_Title_Rel_Newrev","isOrganicUserAd":true,"max_width":336,"max_height":280}} Known for treating his fans as friends and inviting them onstage during soundchecks, Wang made Weibo Trending Topics again the following day for sharing an intimate home-cooked dinner with lucky fans. He was previously a China ambassador for Fendi, a friend of the house at Cartier and a spokesperson for Ray-Ban. eventCategory: event.slot.getSlotElementId(), https://awards.marketing-interactive.com/mevents-hk/, https://awards.marketing-interactive.com/agency-of-the-year-my/, https://awards.marketing-interactive.com/mobex-awards-sg/. So, it was hardly surprising that Korea's sweetheart was declared the brand ambassador for Gucci in 2020. From Apr. Handpicked stories of Contemporary, Luxury & Lifestyle From Fendi to Cartier, brands know the value of Jackson and his influence, especially in the East. MARKETING-INTERACTIVE has reached out to Louis Vuitton for further information. #JacksonWang # # #TEAMWANG @teamwangofcl @GOT7Official #GOT7 # pic.twitter.com/v3psqqsy8a, 'Stop it!' Gucci did not release an official statement, instead referring to her as a global brand ambassador in an Instagram picture from Cannes on May 29. As well as being an ambassador for many brands including Cartier, the . Jackson Wang window.googletag.pubads().addEventListener('slotRenderEnded', function(event) { Then, shortly after Jackson made an appearance at the Louis Vuitton Fall 2023 menswear show, the luxury fashion house appointed the GOT7 star as the latest brand ambassador. A post shared by Calvin Klein (@calvinklein). Marketing Interactive is not responsible for the content of external sites. ga('ads.send', { GQ | Fendi x Jackson Wang She also attended the 2021 Met Gala alongside Anthony Vaccarello, who designed the dress she had donned. FENDI x Jackson Wang . The group was selected to represent the brand less than three months after their debut, proving their influence. pg.acq.push(function() { Jackson was born on March 28, 1994 in Hong Kong. Besides these brands, the star has also signed deals with Beats by Dre, Nescafe, Armani Beauty and LOreal Men Pepsi, Snow Beer, VIVO X21, Douyin Application, Adidas, Lenovo in China and Hogan in Hong Kong. Subscribe to the AugustMan newsletter. It is as edgy as ever and in tune with today's new generation of creators. In 2023, BTS member Jimin reunites with Jones and Dior once more, this time as the labels global brand ambassador. The CEO of Dior, Pietro Beccari, even assured her that she would always find a home at Dior if she were to ever leave the music industry. Now, while ambassadorships can often seem a bit tenuous, I do see the connecting threads that make this a good fit with the new Pasha De Cartier. According to One Ahgase Got7s tweet on 7 September, Wang terminated his TikTok live in less than a minute as he discovered supporters kept spending money for deliveringTiktok filters. From Bambam and Yugyeom promoting their solo debuts together to the group cheering Youngjae on his acting debut, GOT7 is very much active. ONLY HAND-PICKED LIFESTYLE TRENDS. Louis Vuitton unveils second collaboration with Yayoi KusamaLouis Vuitton pairs up Cristiano Ronaldo and Lionel Messi in latest chess campaignLouis Vuitton recreates city of Paris with LEGO bricksLouis Vuitton names Squid Game actress as global ambassador. EXCLUSIVE: Louis Vuitton Names Jackson Wang Brand Ambassador Our quotes are based on historical sales and real-time market data allowing us to give fair prices without all While the South Korean market and appetite for luxury pales in comparison to China, the appeal and influence of its stars are arguably more widespread on a global scale. RT @schiaparxlli: Jackson Wang was a Fendi ambassador around the time Karl was still around. Danielle, an Australian-Korean member, was named the newest global ambassador of Burberry earlier this month, less than six months after the bands official debut, making her the groups third member to establish relations with a luxury label. More than 30 Chinese celebrities including Wang Yibo, Jackson Wang, Zhang Yixing and Dilireba from the Xinjiang Uygur Autonomous Region, have been cutting ties with brands like Nike and. hitType: 'event', We take a closer look at why luxury brands are turning to the East and who are the stars they have chosen to front their campaigns. },false) They each bring an independent, non-conformist spirit, which the brand says fits with the intended design code of the Pasha de Cartier as a watch "for those who take a wider view of the world. He is already well known as a singer, actor, and model, so it came as no surprise that he was approached by such a powerhouse of a luxury brand. If you suffer a covered loss, there's no deductible and no gimmicks. He is also the first male muse for UK beauty brand Bobbi Brown. Whoopi Goldberg interrupts 'The View' live segment, raises her voice and hits co-host, Demi Moore has not left Bruce Willis's side and is doing everything to make his 'last moments happy', 'Liza took a final breath and sighed': Liza Burke, 21, dies 6 weeks after stage 4 cancer diagnosis, Baywatch star Jeremy Jacksons ex-wife Loni Willison spotted looking for food in LA waste, Archie Blake: Boy, 11, mauled by shark while snorkeling just meters away from shore during family trip. This comes after Louis Vuitton announced in 2021 that it was, suspending its relationship with its previous brand ambassador Kris Wu. With groups like Blackpink and BTS ranking among the biggest pop bands in the world, penetrating other major economies including the US and Europe, everyone wants a piece of the K-pie and luxury brands are no exception. Ahead of the show, Vuitton teased the appointment with a 30-second video in which Wang invited fans to watch the livestream on Weibo and Wechat. Hours after making an appearance at the Louis Vuitton Fall 2023 menswear show, GOT7 member Jackson Wang was appointed Louis Vuitton's newest brand ambassador. Wang, who is on tour in Europe, showed up at Louis Vuitton men's fashion show in. Let us know in the comments! Want To Attend Fashions Biggest Night? reporters on a platform technologically tailored to meet the needs of the modern reader. Louis Vuitton recently appointed BTS as its new brand ambassador. Some idols have been seen wearing one particular luxury brand so often that the brand becomes synonymous with their names. Seen as the cool, edgy and creative one, vocalist Rose perfectly embodies the Saint Laurent girl. Ah~ Im so proud of how far hes going. Be sure to check out our Introducing article on the watch here for more information on the Pasha de Cartier. Chinese K-Pop Stars Are Dumping Deals With Fashion Brands To - Vice Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. hitType: 'event', Gucci Mane (left) and Jackson Wang (right). K-pop idols have well-established themselves in the fashion scene, with more and more groups being chosen to represent luxury brands as their global ambassadors. He had also previously worked with Cartier to promote its Juste un Clou collection. He is the founder of record label Team Wang and is the creative director and lead designer for fashion brand Team Wang Design. ", Speaking of the newly formed group of ambassadors, Cartier said, "Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success directly linked to its extroverted design, power and graphic nonconformism. Rest easy and travel safely. Just last month, Fendi announced that Song Hye Kyo is its first Korean global ambassador. The idol is the Fendi brand ambassador for China. Updated On : 07:28 PST, Aug 7, 2021. Here's The 7 Bad Boys of China's Luxury Brands | Jing Daily BTS, one of the worlds most popular boybands, is building a name for themselves not just in music but also in fashion. Tell us about your watch and we'll follow up with an initial quote, Get a quote and reserve the watch you want from the Hodinkee Shop, Cartier Announces New Ambassadors To Promote The Pasha. Korean Celebrities Who Became Brand Ambassadors She is part of the campaign for the new LOEWE Goya bag. Joy from the well-loved K-pop boy group Red Velvet has new innity_adZone("5a7b238ba0f6502e5d6be14424b20ded", "91099", {}); new innity_adZone("5a7b238ba0f6502e5d6be14424b20ded", "91100", {}); Itaewon Class Achieves The Second Highest Viewership Rating For A JTBC Drama, Shin Min Ah Is Suffocatingly Sweet In Floral Themed Photos From Elle Korea, Epik High Collaborates With Hwasa & Jackson Wang In Upcoming Comeback Album Strawberry, 5 Jackson Wang Songs To Get You Excited For Magic Man World Tour 2022 In Singapore, Jackson Wang To Wield Enchanting Concert In Singapore Through MAGIC MAN WORLD TOUR. The creative vision and ideology of Virgil Abloh, Louis Vuitton's Men's Artistic Director, were on the same wavelength as BTS's, which might have been the primary reason the septet decided to sign with LV. In 2021, the K-pop star also became the global ambassador for Tiffany & Co. for their Tiffany HardWear Digital Campaign. Never miss the latest in men's fashion and lifestyle again. The spotlight is on NewJeans, who are making a name for themselves in both music and fashion. South Korea is known for the importance it places on beauty and looks, with idols debuting new hairstyles and outfit concepts with every comeback. Wang made an appearance on the reality survival show Win: Who is Next, which pitted K-pop trainees against one another and eventually won a spot on Got7 with fellow trainees Mark, Yugyeom and BamBam. Did your favorite idol make it to top ten? In most cases, you'll get a personalized quote in seconds and your policy kicks in immediately. let gads_event; 26 2562. The K-Pop diva is a Chanel ambassador who has publicly expressed her passion for the brand's vintage pieces. A post shared by GIVENCHY (@givenchyofficial). Here is a list of K-pop stars who have fronted high-end fashion brands. We are excited to be part of the upcoming, Dior is pleased to announce that JISOO, the BLACKPINK singer, actress, and Dior global ambassador for fashion and beauty, will personally attend the. did the CEO OF DIOR just said he was willing to take Jisoo if ever?!? Willow Smith, daughter of the iconic Will Smith and Jada Pinkett Smith, has been performing music since she was a child, releasing the hit song "Whip My Hair" at only 10 years old. We hope that numerous men will pursue the value of braving challenges through Jackson.. He was previously a China ambassador for Fendi, spokesperson for Ray Ban, and "friend of the house" at Cartier. Recently, he was the only Asian male artist to appear in Adidas Originals' "Change Is a Team Sport" campaign. The same year, they released a capsule collection for Fendi x Jackson Wang project. The K-pop star launched his brand tie-up by modelling for Beats Studio Buds in a new photoshoot.Fans were excited as they wondered what else this would entail. pg.acq.push(function() { In November 2022. by a Beijing court on charges including rape. The rise of Asian brand ambassadors: Why luxury brands are looking East Then keep on reading! way to go baby!, i just think that @JacksonWang852 >>>#JacksonWangxBeatsGlobal pic.twitter.com/K3wAZ8pDPz, Jackson being named for global ambassador for beats!!!! ga('ads.send', { Cha Eunwoo was approached by a luxury house, which is not surprising given that he has been flexing his impeccable modelling talents on social media for years. 3. Not just Jisoo, but each member of the girl group Blackpink has had at least one stellarfashion collaboration. Lee Dong-Wook Over 30 Chinese stars cut ties with brands including Nike, HM, and A key member of Team Wang, Jackson works closely with his team members who share his strong passion for music. The restless performer is also the founder of the record label Team Wang and director of the fashion brand Team Wang Design. FRAMETaps British Vogue Fashion Director Julia Sarr-Jamois, Kilian Paris Cant Stop Loving You Fragrance Smells Like a, Dare to Bare? His top priority? Sitting at the top spot is GOT7 member Jackson, who secured 62.47% of the votes. Today, it would seem that if a luxury brand didnt have an ambassador from one of these two countries, they are either outdated or missing out big time. Not for the first time, Wang is giving us high-fashion realness. Next, he released a capsule collection with the brand, which sold out immediately. Wang has 36M followers on Weibo, and he is the ambassador for 23 brands, 6 brand's faces () and 4 brand's friends. Winter from the sought-after K-pop female quartet aespa will Take all the time that you need to heal and feel better, SEVENTEENs Seungkwan! This is not the first time brand collaboration of Wang. The newly revamped Cartier Pasha de Cartier will come in both 35mm and 41mm sizes, with steel, gold, and diamond-set options, as well as skeletonized movement variants. document.querySelector("#adunit").addEventListener('click',function(){ FASHION MetroStyleWatch Carla Buyo May 2, 2023, 08:48 AM The biggest Asian stars made quite an impact at the Met Gala. After years of attending their fashion shows, he was designated brand ambassador in 2017. 1 to Apr. aespa is the first K-pop artist to ever represent Givenchy as brand ambassadors. BTS has long had a relationship with fashion giant LVMH. She also took part in a recording of the audio-guided tour for Gucci's "No Space, Just A Place: Eterotopia" exhibition. All Images: Courtesy louisvuitton/Instagram, This story first appeared on Lifestyle Asia Hong Kong. Jackson, one of the trendiest idols, serves as the global ambassador for a number of renowned luxury brands, including Cartier, Fendi, and Armani Beauty. All Rights Reserved. The Crash Landing on You actor was named the global ambassador for Omega last November, making the first Korean to join the brands family of ambassadors including George Clooney, Nicole Kidman and Daniel Craig. BTS's V was known as "human Gucci" due to how often he sported Gucci clothing and accessories. Soon, he became the face of Cartier and Armani Beauty, Additionally, Wang also signed deals with global brands such as Beats by Dre, Nescafe and L'Oreal Men, Pepsi, Snow Beer, VIVO X21 and Douyin. Blackpink is clearly taking the centre stage, as seen by Ross recent collaborations with global luxury powerhouses. Want to know the top ten idols selected by fans? NO SPAM. In 2019, McKinsey & Company released a report projecting that China will account for 40% of the global luxury sales by 2025. JACKSON WANG, initally known as a singer, also created his own brand TEAM WANG DESIGN that offers simple and sophisticated pieces as well as limited editions that he calls sparkles. AND NEVER MISS A THING. Ray-Ban, one of the worlds most popular eyewear brands, announced today that the all-round musician Jackson Wang is appointed as the brands global ambassador. She was also briefly the face of Versace, before terminating her contract over a T-shirt design controversy. Jackson Wang attended the 2023 Met Gala charity dinner with his custom Since then, the actor and musician has fronted numerous campaigns and magazine cover shoots for the Maison, even modelling for its Spring-Summer 2020 presentation. A separate report by Global Times indicates that the country is already headed in that direction, with its share of the global market doubling from 11% in 2019 to 20% last year. From representing Celine in 2019 with her ever-desirable Parisian flair to becoming the gleaming new face of Bvlgari along the road, the young rapper has undoubtedly left her mark in the world of luxury fashion. In 2019, Jackson collaborated with Fendi and released his own capsule collection with the Italian luxury brand. Hence, the partnership between K-pop idols and luxury brands seems almost like a match made in heaven, and in this article, we look at 10 such luxury brand ambassadors. The celebrities taking part are Rami Malek, Willow Smith, Troye Sivan, Maisie Williams, and Jackson Wang. Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Ni-ki, the seven global members of Enhypen, were announced as the first-ever house ambassadors of luxury brand AMI, collaborating on a series of special projects with the brand.
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