Colonel Sanders was real. But what about the chef behind the raviolis. keep up the great work! [5] Touting the low cost of spaghetti products as a good choice to serve to the entire family, Boiardi introduced his product to the public in 1929. Italian food wasnt on the radar. Chef Boyardee products are available in cans or single-use microwavable cups. Ettore Boiardi was an Italian immigrant who worked as a chef in New York and West Virginia hotels (where he supposedly catered Woodrow Wilsons second wedding) before opening his own restaurant in Cleveland. He dated his future wife, whom he stayed married to until his death, for two years before telling her his real name. For producing rations supplying Allied troops during World War II, he was awarded a Gold Star order of excellence[clarification needed] from the United States War Department.[8]. At the persuasion of a couple of restaurant regulars, including a couple who owned a local grocery store chain, Boiardi built a small canning and processing plant in Cleveland. What is Chef Boyardee? As of 2021, the following products are no longer in production. WSCQ 96.3 FM - SUN RADIO TRIVIA Question: Which of these - Facebook He said I run a restaurant in Cleveland and am catering parties by putting my spaghetti in a bucket. Introduction: In this article, Gena Philibert-Ortega searches old newspapers to learn about Chef Boyardee - a real person who helped greatly during WWII.Gena is a genealogist and author of the book "From the Family Kitchen." There are a number of food spokespeople that are familiar to most Americans. Born Ettore (Hector) Boiardi, Chef Boyardee was a real man and a real chef (unlike Mrs. Butterworth or Betty Crocker). They also procured distribution across the United States through their grocery's wholesale partners. The wedding, which took place after a brief courtship, was held at Galts Washington, D.C. home. But not all brands involving a person's name have origins that are so cut and dry. In less-racist mascot falsification, Betty Crocker was the product of a Saturday Evening Post contest, and KFC's Colonel Harlan Sanders never actually earned the military rank that many misattribute to him. So he changed his last name's spelling to make it easier to pronounce, slapped it on a can, and boom, Chef Boyardee was born. Language links are at the top of the page across from the title. After a stint in prison for continuing to harass and pillage the Spanish after a peace treaty was signed, he was knighted and appointed Lieutenant-Governor of Jamaica. [15], In 2018, Barbara Lippert of Advertising Age compared the 1966 Young & Rubicam ad for Beefaroni to The 400 Blows and running of the bulls. At the time of his death in 1985, at the age of 87 years old, the Chef Boyardee line of food products was grossing over half a billion dollars per year. So impressed with Boiardi's cooking, Wilson chose him to supervise the homecoming meal of 2,000 returning World War I soldiers in late 1918. While in this job, he took on the immense responsibility of catering the 1915 wedding reception of President Woodrow Wilson to Edith Bolling Galt. It then expanded when the production was moved to Milton, Pennsylvania, and there, the Chef Boyardee empire was born. May your love of pasta continue to inspire cooks for generations to come even if they're just using a microwave. His name? [2] The patrons of Il Giardino d'Italia frequently asked for samples and recipes of his spaghetti sauce, so he filled cleaned milk bottles.[3]. I needed that information for ia project I am doing on Chef Boyardee. Boiardi used to grow his own tomatoes and mushrooms in the basement of the factory where his product line was produced. After the war, the Boiardi family sold the companyaccording to a Boiardi descendant who spoke to NPR, selling to a larger company was the only way to keep all the the factory workers employed. Born 119 years ago this month (October 22nd, 1897) in the northern Italian city of Piacenza (part of Italy's famous "food valley"), legend has it that cooking was so ingrained in Boiardi that he used a wire whisk as a rattle. Bummer. Could spaghetti be canned? The future superintendent responded with, You can can almost anything, but I dont know what it would taste like. The Man, The Can: Recipes Of The Real Chef Boyardee : NPR To woo potential clients, hed send them packages of his home-made cookies. When stirring sauce, you should always stir with the spoons rounded side down, rather than stir sideways like pretty much everyone does. Chef Boyardee Beef Ravioli is made with fresh pasta, hearty, Italian-flavored tomato sauce, and real beef, giving it the classic flavor everyone loves. From there, he worked his way up the ranks and became the head chef. It doesn't take the accomplished Chef Hector long to find work, and by the age of 17, he leads the kitchen at New Yorks tony Plaza Hotel. Ettore Boiardi (October 22, 1897 - June 21, 1985), also known by the Anglicized name Hector Boyardee, was an Italian-American chef, famous for his eponymous brand of food products, named Chef Boyardee . The Chef Boyardee line was later sold, in 2000, to ConAgra Foods. Ettore "Hector" Boiardi was born in Italy and immigrated to Cleveland in 1914. A real persona and a real legend. (Clearly, the spelling change was to help consumers know how to pronounce his name.) In the 1970s, friends suggested that Amos make cookies his full-time business. Lippert believed the ad influenced other famous commercials such as Prince Spaghetti (known for "Anthony! [12] He had five grandchildren. Others, like Mr. Coffee, well, we don't think they were trying to fool anyone with that one. they serve chef at the olive garden so dont tell me its not real italian food. That was because Chef Boyardee meals were included in American soldiers rations. RELATED: 10 Discontinued Restaurant Dishes You Totally Forgot About 12 Trader Joe's Vegetable Chili Shutterstock Trader Joe's has discontinued several of its chili offerings, including the fan-favorite veggie chili. As a kid, I had so many questions. (Boiardi Family) Real. Hes become a household name, but few people actually know the chef behind the brand. The company was founded by Italian immigrant Ettore Boiardi in Milton, Pennsylvania, U.S., in 1928. A native of Piacenza, Italy, he was a world-renowned chef known for his many Italian dishes. In some cases, the name simply sounds good. Chef Boyardee was born Hector Boiardi in 1897 in Piacenza, which. And that picture on the product labels, of course. The best. By clicking submit you agree to our Terms of Use and Privacy Policy. Aunt Jemima was later brought to life when the businesss new owner hired Nancy Green, a former slave, to portray the character in ads and at events. According to his New York Times obituary, Boiardi handled the catering at the reception for Woodrow Wilson's second marriage in 1915, still the most recent example of a presidential wedding. The Welsh sailor made his name defending British interests and raiding Spanish ships and towns throughout the Caribbean. [16], Chef Boyardee is one of the only brands to request to be removed from an episode of Seinfeld. Meet The Real Chef Behind The Chef Boyardee Brand This not only helped cut down on the cost of ingredients, but also helped insure that the ingredients were top quality and provided a steady supply. Based on that strength, Consolidated Foods adopted the name Sara Lee for the whole corporation. Today I found out Chef Boyardee was a real person. When he began selling jars and cans of his tomato sauce, he chose to do so under a name that. [5] Boiardi sold his products under the brand name "Chef Boy-Ar-Dee" because non-Italians could not manage the pronunciation,[6][7] including his own salesforce. Behind The Man On The Can: An interview with Chef Boyardee's Grandniece And in 1928, the Chef Boiardi Food Company was born, launched by Hector, Helen,and Hectors brothers Paul and Mario. Advertising Notice Today, Chef Boyardee sells a variety of classic pasta dishes in both cans and those little microwavable cupsSpaghetti & Meatballs, Beefaroni, Lasagna, and, of course, both meat and cheese ravioli. Below is a 1953 commercial featuring Chef Boyardee: And below the commercial from the 50s, is the whole history behind the Boyardee name: What do you think of the history behind the Chef Boyardee name? Betty Crocker was not. And he's just one of the 33 grocery store brands named after real people. Before launching the Chef Boyardee line of products, Chef Boiardi, in 1915 at the age of 17 years old, supervised the catering for President Woodrow Wilsons wedding reception. Afterward, Bioardi ended up moving to Cleveland, Ohio, where he opened up his very own restaurant. Husted picked the first name Betty because it sounded warm and friendly, and combined it with Crocker as a tribute to retired Washburn Crosby executive William Crocker. Looking to run his own business instead of working for others, his new wife Helen helped Hector open a restaurant in Cleveland, Giardino d' Italia - meaning "The Garden of Italy." The name, Boiardi. The brand's signature tomato sauce has always been sweet and sort of thin, . Gotta watch out for gold diggers (especially today) but I also think he was his own man and wanted to be known for himself and not the family business. By age 11, he was working at a local restaurant. He sold the company to American Home Foods in 1946 for nearly $6 million, and remained as a spokesman and consultant for the brand until 1978. So he changed his last name's spelling to make it easier to pronounce, slapped it on a can, and boom, Chef Boyardee was born. Boiardi originally grew his trademark mustache to try to make himself look older as he was generally the youngest cook in the often top notch restaurants where he was a cook at, starting around 16 when he moved to America. He eventually took jobs in Paris and London, learning various restaurant skills to complement his Italian upbringing. So he changed his last name's spelling to make it easier to pronounce, slapped it on a can, and boom, Chef Boyardee was born. He persuaded his brother, Mario, who was in New York working with Paul at the Plaza, to come to Cleveland. Chef Boyardee Juan Valdez Colonel Sanders Duncan Hines. In 1924 he opened a restaurant there by the name of Il Giardino d . From Italian immigrant to selling his company for millions, Boiardi's story is the very embodiment of the American dream. Ettore Boiardi was an Italian Italian immigrant who came to the United States at the age of 16 and took the name "Hector Boiardi" while passing through Ellis Island. By the time the war ended, the company employed five thousand people and production far exceeded what they were doing in the 1930s. Born in 1897 in Northern Italy, Boiardi was 11 when he landed a job apprenticing for a chef at a hotel in his hometown of Piacenza, per the Chef Boyardee website. His face is familiar to anyone who has ever eaten canned ravioli, but you might not know his story. Unlike Chef Boyardee, the following brands feature fictitious people: Betty Crocker, Mrs. Butterworth, Aunt Jemima, and Ronald McDonald. Chef Boyardee is an American brand of canned pasta products sold internationally by Conagra Brands. In a world of fake food mascots, Ettore Boiardi was the real deal. I didnt say much and handed the phone back to my friends dad who was shocked I wasnt impressed. So why would a brand name itself after someone completely fictitious? Chef Boyardee was a real person. Soon, he moved up to the ranks of matre d', becoming one of the most well-known hosts in the city. Thank You! Again, what a dude! Chef Boiardi was awarded a Gold Star Order of Excellence from the United States War Department for supplying millions of rations for American and Allied troops during WWII. So in order to make the fledgling business more palatable to American eaters, the company became Chef "Boy-Ar-Dee" to phoneticize the spelling. I usually avoid commenting on all the grammar mistakes, but this one is really bad: in the first paragraph, He later immigrating to America at the age of 16 should be He later immigrated to America at the age of 16. He also garnered a summer job cooking at the historic and ritzy Greenbrier Resort in White Sulphur Springs, West Virginia (for 30 years, it was also the site of an underground bunker for Congress in the case of nuclear war). So, he changed the product's name to the phonetic Chef "Boy-Ar-Dee." That was the town where its tomatoes were grown, and the company even grew mushrooms insidethe factory. Before Tim and Nina Zagat, there was Duncan Hines, a traveling . Real or Fake: The Names Behind 12 Famous Food Brands - Mental Floss He is the great uncle of American author Anna Boiardi, who wrote Delicious Memories: Recipes and Stories from the Chef Boyardee Family. Great story. Let us know! At this point in history, fine dining was synonymous with French food, according to NPR. TV Acres. Does Absinthe Actually Make You Hallucinate? I actually talked with Chef Boyardee on the phone when I was 10 years old. Betty. [2] He decided to anglicize the name of his product to "Boy-Ar-Dee" to help Americans pronounce his name correctly. They even hired a former slave, Nancy Green, to be the first spokesperson. Well, a lot, actually. Chef Hector Boyardee was born in 1897 in Piacenza, Italy, not surprisingly with a very Italian name: Ettore Boiardi. If you are a Chef Boyardee person who loved the stuff as a kid and happen to give it another go, let us know if it lives up to your memories. He and his wife would hand them out using old milk bottles. Chef Boyardee. Boiardi was survived by his wife Helen Wroblewski Boiardi, who eventually died in 1995, and his son Mario Boiardi, who in turn died in 2007. Juan Valdez of these company figureheads is not a real person.Thus, option B is correct.. What is a company? He later changed the name of the business to Kitchens of Sara Lee, and when it was later acquired by the Consolidated Foods Corporation, it became one of the companys leading brands. Later, in 2000, ConAgra bought IHF, and they currently own the Chef Boyardee name. With all that in mind, it's natural to be skeptical of the origins and credentials of any food company mascot. By 1938, Chef Boyardee expanded again, relocating its headquarters to Milton, Pennsylvania in order to more easily cultivate a specific type of tomato for use in the sauce. The Milton factory started operating 24 hours a day, seven days a week in 1942, according to the company website. In an iconic TV ad from the early 00s, a can of Chef Boyardee beef ravioli goes on an epic journey, rolling of its own volition from the grocery store all the way to a familys home to be reunited with a small, ravioli-loving child. [4] The idea for Chef Boiardi came about when restaurant customers began asking Boiardi for his spaghetti sauce, which he began to distribute in milk bottles. Answer: While Juan Valdez might sound like the name of a Colombian coffee grower, however his name is completely fictitious. By clicking Accept All Cookies, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Dean was already a well-known country singer, actor, and TV personality when he and his brother Don founded the Jimmy Dean Sausage Company in 1969. Did all the can move on their own? With his brothers Mario and Paul, Chef Hector starts the Chef Boyardee Company. I wish they would bring back the older version of macaroni and cheese with the long noodles and white cheese sauce. The short answer is probably not, unfortunately. That image is instead said to be based on the matre d' of the restaurant where Harwell and his business partners sometimes met. Some other real people behind brands, besides Chef Boyardee, were Uncle Ben; KFCs Harland Sanders; popcorns Orville Redenbacher; and McDonalds Dick and Mac McDonald. The plant runs 24/7, and after the war hes awarded the Gold Star, one of the highest military honors a civilian can receive. Joined by Paul and his other brother Mario from Italy, Hector launched the Chef Boiardi Food Company in 1928. Real. The restaurant was called Il Giardino dItalia, which means The Garden of Italy. He was born Ettore Boiardi (or Hector as he was called in English) in Piacenza Italy in 1897.
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